“We support you not to win Broncos tickets, but because what you do is important,” said Tom Hindorff as he accepted a pair of AFC Divisional Playoff tickets to the Broncos vs Colts game on Friday. Long time Alzheimer’s Association supporters and Broncos fans, Tom and his wife Jenny were quick to enter a ticket giveaway held by the Alzheimer’s Association Colorado Chapter.
Following Pat Bowlen’s Alzheimer’s announcement at the start of the NFL season, along with the subsequent impact of the Bronco’s community partnership on Alzheimer’s awareness throughout Colorado, the Alzheimer’s Association Colorado Chapter wanted to reward Broncos fans for their support of the Alzheimer’s cause. For four days last week, Broncos fans and Alzheimer’s Association supporters were encouraged to sign up for the Association’s monthly email newsletter, for a chance to win a pair of AFC Divisional Playoff tickets. Thanks to television coverage by 9News and social media coverage by the Denver Broncos, word of available Broncos tickets quickly circulated and the response was overwhelming. More than 8,450 people signed up for a chance to win tickets. On Tuesday, the day the giveaway was announced, alz.org/co attracted 7,720 visitors. On the same day in 2014, the website had 248 visitors. Delighted by the positive response to the giveaway by Broncos fans, a generous longtime Alzheimer’s Association supporter donated an additional four tickets! Bringing the total tickets available to eight.
On Friday, the four lucky winners were announced. The winners could not have been more excited after receiving a personal call from the Broncos and the Alzheimer’s Association. Tom Hindorff remarked that winning the tickets was, “a dream come true for me and my wife. We even found child care and will wear orange and purple to thank the Alzheimer’s Association.”
Although many fans left Sports Authority Field feeling deflated on Sunday night following the Broncos’ loss to the Colts, for those who won tickets while supporting a great cause the loss was easier to stomach. “Even though the Broncos lost, we still had a lot of fun,” said Edward Rose.