Edward Jones’ Colorado commitment

Neil DraxlerAlzheimer’s disease destroys memories. The process can take years – sometimes as long as 20.

And given the enormous cost of Alzheimer’s care – whether in the home or in an assisted living facility – Alzheimer’s also can destroy a family’s lifetime of savings.

The challenge of helping the families of nearly 6 million people in the United States living with Alzheimer’s cope with this incurable disease – 71,000 of them in Colorado – makes for a natural bond between the financial services firm of Edward Jones and the Alzheimer’s Association. In addition to being the National Presenting Sponsor for the Association’s Walk to End Alzheimer’s, Edward Jones has deep connections with the Association throughout Colorado.

“The single greatest threat to financial security late into life is contracting a long-lasting disease that destroys a person’s savings and leaves them dependent upon their children or Medicaid,” said Neil Draxler, Broomfield-based regional leader for Edward Jones. “The most expensive of those chronic diseases, in both financial and emotional costs, is Alzheimer’s.”

“The thought of any of our clients’ nest egg going to pay for Alzheimer’s medical care, rather than to their heirs or to leaving legacies to causes that matter to them, is unacceptable to us,” said Draxler. “That is why Edward Jones is partnering with the Alzheimer’s Association to drive financial support for increasing the pace of research and enhancing vital care and support efforts.”

Draxler estimates that 40 percent of Edward Jones’ seven million clients are age 65 and over: the age range of greatest risk of this disease.

At the recent Walk to End Alzheimer’s in Boulder, an estimated 85 percent of Edward Jones’ staff participated in some way, whether by walking, fundraising, donating or volunteering on the planning committee.  They raised more than $22,000 for the Boulder event.

Across Colorado, Edward Jones has 38 employee teams with 220 participants that have raised nearly $42,000 thus far for 12 Walks to End Alzheimer’s, although those totals are certain to rise as Colorado’s Walks extend through October this year.

Nationally Edward Jones plans to have a presence at 600 Walks to End Alzheimer’s with goals of 5,000 teams with 30,000 participants raising $4 million.

“The commitment by Edward Jones’ staff in Colorado and across the United States is truly inspirational,” said Amelia Schafer, executive director of the Colorado Chapter of the Alzheimer’s Association. “Not only are they helping us raise awareness of the disease and funds to find a cure, but they are providing invaluable counsel to their clients to help them understand the financial challenges this disease poses.”

“For more than 95 years, Edward Jones has been in the business of building healthy relationships and helping our clients create and manage wealth,” said Draxler. “We often hear from clients facing Alzheimer’s that the disease does just the opposite – that it damages relationships with friends and family. And, in many cases, it destroys finances for both the individual facing the disease and her or his family.”

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